Scream is full of 2NE1’s trademark personality but a little lacking in the attitude department.
I find 2NE1 particularly refreshing in the grand scheme of Kpop as they can’t really be pigeonholed into the respective sexy or cute categories like much of the female idol cohort. With their powerful and generally non-sexualised image they certainly do stand apart from many girl groups on offer and their wild appearance is just the cherry on top. But let’s all remember kids: appearance is not everything.
2NE1’s music fortunately supports their strong image and personality and this brings them very close to being the full package. I know I’m approaching bias and girl-crush territory but I assure you this is piggy-backing across from the utter brilliance that was the 2NE1 Second Mini-Album. But however unfortunate this may be, Scream is not the Mini-Album. This short Japanese single is catchy at best, but lacks the punch of previous releases, most notably Can’t Nobody and 내가 제일 잘 나가 [I Am the Best]. Scream in no way compares to its heavyweight predecessor—released as Nolza in Japan—but is still quite listenable. I always have more respect for original Japanese endeavours than shoddy translations so Scream is already a winner in that regard. The track is full of 2NE1’s trademark personality but a little lacking in the attitude department, with this only showing through in Minzy’s and leader CL’s rap, making Bom’s power vocals during the chorus the overall standout of the song.
I’m always interested in 2NE1’s music videos, not because of any outstanding choreography—because let’s face it, it blows—but due to their ridiculous fashion. I shake my head at anything Dara wears ninety-percent of the time and admire CL’s often androgynous getup. In regards to Scream, maknae Minzy deserves all the points for her indecently BAMF purple velvet suit. Any videogame geeks would also no doubt be impressed by CL’s Triforce earrings. I know I was.
Aside from the costumes, the MV is otherwise a bore as the girls do little more than walk and bounce around. Or in CL’s case, lounge on a throne in a leather ball gown. Everything fits together in a nice little package, however, and the visuals certainly do match up with the feel of the song. It’s miles behind what the girls achieved with 내가 제일 잘 나가 [I Am the Best] but decent enough.
The b-side to this single is Fire, a Japanese version of 2NE1’s debut Korean track. This song defined 2NE1’s fierce sound that set them apart in the industry and this song still works just as well in Japanese. While it’s disappointing no other original track was included on the single, this remake completes Scream well due to their similar feel. Considering the girls also just released an album of Japanese versions of their Korean hits, I don’t think it would have killed them to make another original track to include on this single. But oh well.